A World Before the Story
How Azuki grew from a collection of digital characters into a world of manga, trading cards, and animation.
Author
Alex Q. Xu
Co-founder and CEO of Azuki Labs. Also known online as Zagabond. Building Azuki's anime universe across manga, trading cards, animation, and collectibles.
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From Art to Fashion
What fashion and art can teach us about building a creative world that lasts.
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Azuki in Paris
Bringing Azuki into physical spaces through fashion, design, and storytelling.
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The Business Behind Anime
How funding, risk, and fandom shape which anime gets made.
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Ghibli, AI, and Storytelling
Why a recognizable visual style is only one part of a story that connects.
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Short-Form, Big Impact
How animated mini-shorts bring Azuki characters to life and reach new audiences.
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From Communities to Economies
How tokenization could help communities share in the value they create.
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Bringing Bobu to Life
Using AI to turn Bobu into an interactive character the community can talk to.